Pet Costumes Lion
quot; directly "in the course of corporate marketing lion costume pattern – men, women – clothing
prices of commodities, Competitive business exchange and refund increasingly thin proxy of its profit every day, many overwhelmed clothing manufacturer, "The marketing model agent have spent their first?
Many brands and companies are essentially primitive accumulation "Agents" are closely related, agents are also positive achievements of many brands, but market developments, especially in the financial crisis, some clothing manufacturers seem to realize that to maximize the benefits, "Direct Model" is the development of charity.
servants of the many reasons why producers "From"
, According to the marketing director of a company, introduced Mr. Hu, the Clothing exemplary four dominant modes, namely, the combined agent Direct, pure and direct trade e "But now some brands exterminate" the original appointment distributors to change the way e-commerce pure and direct, so that, many reasons, the main terminal or ex-factory price and the difference between the selling price. "
A garment ex-works price of the brand 200-300 yuan, but ultimately in the hands of consumers, the price of this dress can be a thousand dollars, between producers and consumers, "sandwich" thickness, plus the sale price of the terminal as a "sandwich" of natural corridors, earn more, manufacturers are still participating in "dead money", many manufacturers have totally unfair, but if not given good profits, brokers or agents is very likely to invest in arms competitors. "Sum" Later, the agents do not want to share the increase in commodity prices, rising labor costs and difficulties, As clothing manufacturers in the production was rarely more modest benefits, "especially agent, some to make money, even at the expense of the interests of manufacturers. "In many companies here especially as the agent of a brand, but do not think that their huge profits are another branch of the mark," The market for this thing, or feelings, or making money is not the last word. "
"Pure Direct Block" objective "Fame and wealth"
Channel for the king, the terminal is king "has become a pet phrase of many marketing experts in production-based companies have gradually accepted the sentence suggests the development future of the traditional doctrine, a marketing expert said the direct master channel is the easiest clothing efficient companies in the development process, there is always a step in the direct mode, pure directly benefits many. "A Hu said.
For companies producing clothing, how to get more benefits substantial reduction is the key intermediate links. Companies can link a reducing agent to open outlet stores, reducing agents, to strengthen and improve control business-to-end sales, which amounts may be more profitable, "originally a lawyer, the garment can not be 100 80 yuan live now, the benefits can be 500-600 yuan, same clothes, the difference is so big gain! "Direct high profits are the most direct benefits. In addition, the management not only help manufacturers first consumer reviews in a timely manner to meet all aspects of production, including procurement chain continue to improve, but also can help companies achieve precise control of product quality, "At this level, direct help to improve brand image." Mr. Wu, industry that manufacturers through direct benefits, high and the mark can be formed between a virtuous circle.
direct benefit before after "Official time" N times greater in quantity, brand clothing manufacturers is also crucial in the image, promotion, human resources, scientific research, increase investment, the brand will impact distribution has expanded and staff in maintaining the brand experience as a builder and there is a greater lack of capacity. About the Author
I am a professional editor from China Manufacturers, and my work is to promote a free online trade platform.
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PART LION…PART DOG
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